Caroline Fink
Head of Marketing
Caroline writes about the ongoing transformation of private markets, focusing on automation, allocation processes, operational resilience, and the increasing need to move beyond spreadsheet-driven workflows. Her perspective is shaped by continuous dialogue with institutional investors, fund managers, and industry experts, allowing her to reflect both the challenges firms face today and the direction the industry is heading.
As Head of Marketing at qashqade, she combines a deep understanding of private markets with a strong focus on how technology can improve accuracy, transparency, and efficiency. Her writing often draws on real conversations and emerging trends, contributing to the broader discussion around digitisation in the industry and sharing practical insights on how firms can scale operations more effectively.
As Head of Marketing at qashqade, she combines a deep understanding of private markets with a strong focus on how technology can improve accuracy, transparency, and efficiency. Her writing often draws on real conversations and emerging trends, contributing to the broader discussion around digitisation in the industry and sharing practical insights on how firms can scale operations more effectively.
All Posts
Why Spreadsheets Are a Security Risk
The growing complexity of private markets has outpaced what spreadsheets can handle, leaving firms exposed to significant security gaps and operational risks. SaaS platforms like qashqade offer a more secure, resilient, and scalable solution.
Behind the Waterfall: Sol Hernández
In this edition of "Behind the Waterfall", Senior Consultant Sol Hernández shares her journey from corporate accounting to qashqade, what makes the company special, and why private markets inspire her. She also reflects on exciting developments at qashqade that are shaping the future.
Inside Private Markets: What LPs are really looking for
Private equity and credit deals have never been simple. What looks similar on paper can result in very different net outcomes over time. As institutional capital keeps flowing into private markets, Limited Partners (LPs) are asking sharper questions and they’re not just about returns.
Operational Resilience: The Hidden Differentiator in Private Markets
Resilience has become a necessity in private markets. This post looks at the risks of fragile operations and offers practical steps for building stronger, smarter processes.
Why Private Markets must prioritize Automation
Private markets are growing fast, but too many firms are still running mission-critical processes on spreadsheets built years ago. In this interview, qashqade CEO Oliver Freigang unpacks why automation, auditability, and resilience are no longer optional.
Strategic Partnership Spotlight: SwissPine Tech
One year into our partnership with SwissPine Tech, we sat down with their CEO Mario Feliciano and our CPO Gregor Kreuzer to reflect on how shared values, strong collaboration, and top-tier DevOps talent have helped accelerate qashqade’s product roadmap - and what’s next.
Beyond spreadsheets: Powering the future of fund operations
At LPGP Connect London, qashqade shared how we’re powering a smarter, more resilient future of fund operations for private markets. By replacing spreadsheets with automation, we help the industry unlock accuracy, transparency, and scalability.
Inside Private Markets with Sanjay Gupta
In our latest Inside Private Markets conversation, we sit down with Sanjay Gupta, CIO at Moonfare, to explore how private equity is evolving through democratization, digital platforms, and AI. Sanjay shares how Moonfare is broadening access for individual investors, responding to demand for evergreen funds and direct deals, and investing in user experience, education, and transparency.
Summer Survey 2025: Life in private markets
qashqade’s 2025 Summer Survey reveals rising emotional strain across private markets. With 75% of professionals reporting personal toll and over 20% considering leaving their job or even the industry, the pressure is mounting.
Behind the Waterfall: Felipe Wetter
In this edition of "Behind the Waterfall", we explore Felipe Wetter's journey to qashqade, his passion for private markets and where he sees the most exciting developments.
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