Caroline Fink
Head of Marketing
Caroline writes about the ongoing transformation of private markets, focusing on automation, allocation processes, operational resilience, and the increasing need to move beyond spreadsheet-driven workflows. Her perspective is shaped by continuous dialogue with institutional investors, fund managers, and industry experts, allowing her to reflect both the challenges firms face today and the direction the industry is heading.
As Head of Marketing at qashqade, she combines a deep understanding of private markets with a strong focus on how technology can improve accuracy, transparency, and efficiency. Her writing often draws on real conversations and emerging trends, contributing to the broader discussion around digitisation in the industry and sharing practical insights on how firms can scale operations more effectively.
As Head of Marketing at qashqade, she combines a deep understanding of private markets with a strong focus on how technology can improve accuracy, transparency, and efficiency. Her writing often draws on real conversations and emerging trends, contributing to the broader discussion around digitisation in the industry and sharing practical insights on how firms can scale operations more effectively.
All Posts
Summer Survey 2025: Life in private markets
qashqade’s 2025 Summer Survey reveals rising emotional strain across private markets. With 75% of professionals reporting personal toll and over 20% considering leaving their job or even the industry, the pressure is mounting.
Behind the Waterfall: Felipe Wetter
In this edition of "Behind the Waterfall", we explore Felipe Wetter's journey to qashqade, his passion for private markets and where he sees the most exciting developments.
Inside the evolving security mindset
In this interview, we sit down with our CTO, Paul Foley, to unpack how cybersecurity strategies are evolving in the face of AI-driven threats, tighter regulations like DORA, and growing complexity in private markets.
Unlocking value through automation
At the 2nd annual LPGP Connect CFO/COO Private Markets in Miami, we showcased how automation is redefining fund management operations. Despite well-known risks and costly industry mistakes, many firms still rely on Excel for critical calculations like waterfall and carry. It's time for a smarter, safer way forward.
Behind the Waterfall: Hester Bernard
Behind every innovation is a great team. In our latest edition of "Behind the Waterfall," meet Hester Bernard, who shares her journey into private markets and what excites her about qashqade.
qashqade & ASK: Transforming fund operations in Norway
Norwegian fund administration provider ASK has partnered with qashqade, the global leader in rule-based waterfall and fee calculation software. The collaboration brings qashqade’s capabilities to the Norwegian market for the first time, delivering a powerful alternative to spreadsheets.
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